Various design assets and a visual design language for the Adidas Original ZX 2020 campaign.
An assembly of digital sneaker elements, creation of multiple environments and extensive retouch work on the resulting designs, embedding life-style footage into the digitally crafted worlds.
Done at Builders Club London.
︎ Credits
Personal tasks: various look development, stills creation
Direction: Builders Club
Digital Art & Design: Builders Club
Production: Builders Club
Agency: Johannes Leonardo
Live-action Producer: Erinn Fitzgerald
DOP: Jordan Buck
Stylist: Neesha Champaneria
Production Designer: Ciaran Linden Beale
