ADIDAS ORIGINALS ZX FW20
As part of the core team at Builders Club London I helped create various design assets and a visual language for the Adidas Original ZX campaign.
The work involved a throughout texturing of multiple Adidas Boost sneakers and partial (re)modeling for the latter, as well as the ideation and creation of fresh environments and extensive retouch of the resulting designs, embedding life-style footage into the crafted worlds.
The campaign was also consisting of multiple, extensive deliverables such as motion and film assets, where I was partially involved with general tasks.
Direction: Builders Club
Digital Art & Design: Builders Club
Production: Builders Club
Agency: Johannes Leonardo
Live-action Producer: Erinn Fitzgerald
DOP: Jordan Buck
Stylist: Neesha Champaneria
Production Designer: Ciaran Linden Beale