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ROTHY'S 2020

A selection of digital styleframes and exploration for Rothy’s, highlighting the manufacturing process of the brand in a conceptual way and focusing on the idea of recycling marine plastic. Besides developing the look and feel of materials and pellets I also recreated a digital asset for the handbag and integrated various shots into live action plates.
Done at Builders Club London.

︎ Credits
Personal tasks — various look development, final shots, modeling, comp
Client — Rothy’s
Direction — Builders Club
Digital Art & Design — Builders Club
Production Company — Merman