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A selection of digital styleframes and exploration for Rothy’s, highlighting the manufacturing process of the brand in a conceptual way and focusing on the idea of recycling marine plastic. Besides developing the look and feel of materials and pellets I also recreated a digital asset for the handbag and integrated various shots into live action plates.
Done at Builders Club London.
Direction: Builders Club
Digital Art & Design: Builders Club
Production Company: Merman